GOOD FOR BABIES: With 99% water and organic aloe vera our soft and gentle wipes are EWG Verified and Allergy UK certified and made without fragrance, alcohol, parabens or chlorine. They’re Totally Chlorine Free, hypoallergenic and PH balanced so perfect for newborn, toddler, sensitive and eczema-prone skin.
GOOD FOR THE PLANET: Sustainably made in the UK to the highest standards. Pura’s wipes are made from biodegradable plant fibres from sustainable sources and are 100% plastic-free, certified Vegan and cruelty-free. We use a soft resealable lid to minimise our plastic content and keep wipes fresh. Our packaging is recyclable.
TOUGH BUT GENTLE: Larger than your typical wipes and made with just the right amount of moisture, our wipes are great on bottoms, hands and faces and really clean up when it comes to the biggest of messes. Gentle on skin and the planet, tough on everything else.
TRUSTED BY PARENTS: Made in the UK to the highest standards, Pura wipes have won multiple awards, voted for by real parents.
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USING BUSINESS FOR GOOD: Pura is a certified B-Corp and a Carbon Neutral business.
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